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Quote - Gerald Chan

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Thus goes the cycle of gaming press. 1) Announcement of announcement (Countdown clocks are always appropriate!) 2) Announcement of game (Teaser trailer cannot contain more than 1% actual gameplay) 3) 12 months of previews from every mouthbreather with a keyboard and delusion of Thompson-esque grandeur. (Don’t say anything negative! You may not get a free press copy, or ridiculous swag available to the press only! But don’t let that influence your review…you’re a journalist, after all!) 4) Previews to be dissected by millions of people. (Best ever! Worst than a million Holocausts!) 5) Game is delayed. Announcement of DLC cushions the blow. (Be sure to use the words “quality” and “experience” here!) 6) It’s a month before the new release date! Make sure your site is decked out with plenty of ads to inform your loyal readers of that fact! 7a) Game is released! If it’s a passable game, it’s at least an 8.5. Be sure to use visceral, transcendent and Oscar-worthy in your review. Be sure to point out negatives. For instance, was the game too good? 7b)If the game is not what you expected, or just not very good, make sure to mock it with the same verbiage one might find on a junior high school playground. Use of funny costumes and poorly acted skits are highly appropriate if producing video content 8) Remember the golden rule of games journalism. Hyperbole is the best literary device, ever. Without it, your readers will become bored and resume picking their nose. And if they’re doing that, they can’t read your excerpt about how you have super-secret information about a game they’re dying to see – but you can’t tell them because of those damn embargoes! Stay tuned!

October 18th, 2011 | by Gerald Chan

Thus goes the cycle of gaming press. 1) Announcement of announcement (Countdown clocks are always appropriate!) 2) Announcement of game [&hellip



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